Where AI shows up here.

Some of the imagery is generated

Some of the pictures on this site are made with AI image and video tools. They are not photographs. There was no studio shoot and there is no stock library behind them.

Two of the services here sell generated media as the deliverable, and their pages show it moving: renderings set in motion on the AI renderings page, and brand moments on the branding and motion page. Every piece in those reels carries a badge saying what it is. Delivered is reserved for real client work, and today exactly one piece wears it. Concept marks a generated demonstration on a placeholder brand, the caption repeats that in words, and every rendering, still or moving, says AI rendering. The work pageholds to the same captions and adds a concept studio of its own: generated interface mockups, a wireframe, mobile screens, and two more architectural renderings, every one badged Concept with a caption that repeats it, none of them a client's product. The homepage rows for the two visual services play the lead piece from each reel under the same badge.

What a generated picture never does here is impersonate something it is not. None is presented as a photograph, and if a screenshot of real software appears on this site, it will say that it is one.

There is exactly one generated image of a person on this site, and the person is me. It has its own section further down, because a generated face is the one thing here that could mislead you about something that matters.

How to tell which is which

Three rules cover every picture on the site. A generated picture that is work carries a caption naming what it is, on every page where it appears. A generated picture that is ground carries no caption, because it carries no information: nothing is quoted from it, nothing is measured in it, and the page loses no fact if it is removed. And anything that reports a measurement is drawn from the measurement, in code, never generated.

The grounds

The film behind the homepage headline is generated: my mark, moving through real depth, behind a headline that is plain text. The ground behind the services page header is generated too, and so is the one behind each of the seven service pages, one monochrome study per service of an object from that service's world: a blueprint table, a card catalog with one lit drawer, interface drawings etched on standing glass, a phone, a shopfront at night. The contact page header carries the same kind of ground, a blank sheet of paper and a pen on a dark desk. Every one of those grounds moves: a short generated film that starts from its own still and settles back into it. The process page carries the same kind of ground, a long bench with five stations under five pools of light. None of them says anything, and every one of those pages reads the same with its ground gone. This page is their label.

The process page also carries small generated films beside its sections: two chairs and a notebook, drawing instruments on a plan, sheets pinned to a wall, a half-built machine, a metronome. Like the two city films on the about page, they are generated and then re-colored in code to this site's own palette. The numbers printed on their frames are measured from the files themselves, and the films say nothing a caption does not.

The about page carries two more generated films, one for each city I work from: Golden's mesa and mountain wall, and the Tennessee River wrapping Moccasin Bend. Both are generated and then re-colored in code to each region's own hue, so the picture's color comes from this site's palette rather than from the model. They sit beside drawn figures whose every number is measured; the films themselves say nothing.

Everything else on the site that looks like a figure is drawn, not generated: the schematics on the seven service pages, the pricing map, the process drawings, the figure that draws itself in as you fill out the contact form. They are made in code, and where one shows a number, the number is real.

The portrait of me is generated

The picture of me at the top of the about page was made with the same kind of tool as everything else here. It is not a photograph. It started from a real photograph of me, one phone selfie, and every frame after that came from a model trained on that photograph and a small set of variations of it.

Half of those variations were thrown away, and they all failed the same way: the tool slims my face. It narrows the jaw and thins the fullness under the chin, and once I had seen it I could not stop seeing it. The ones I kept are the ones that still have the right face shape. The beard in the final picture is fuller than it is in the source photograph, and I would rather tell you that than hope you do not notice.

The rule I have set for it is simple. If it ever stops looking like me, it comes down. A picture that is nearly me is worse than no picture at all on a page whose whole argument is that you are dealing with me directly.

Including the one you see before you click

When someone shares a link to this site in Slack, LinkedIn or a text message, the picture that appears with it is the same kind of thing: a generated background. The logo sitting on it is not generated. It is the real Metzger Creative mark, the same one on my invoices.

Estimates, never quotes

This site is built to carry an assistant that answers questions about scope and cost. It is not switched on yet. When it is, this is what will be true of it.

Any number it gives you is an estimate, drawn from the same published bands as the pricing page. It is not a quote and it does not bind me. A quote is a document I send you with your name on it, after I understand your project.

It can be wrong

It can misread your question. It can land on a band that does not fit what you are describing. It can repeat something that used to be true. It runs with guardrails on what goes in and what comes out, and guardrails reduce that risk rather than removing it.

So if a number or a claim from the assistant matters to your decision, check it against the pricing page or ask me. I answer as a person, and my answer is the one that counts.

What happens to what you type

Messages you send the assistant go to a hosted model, Amazon Bedrock, to produce a reply. If you consent, the conversation is summarized into a lead record so I can follow up, and the privacy page lists that record field by field.

Do not paste credentials, API keys, or another person's personal information into it. Same as any chat box on any website.

AI in the work I ship

I use AI tooling while I build: code assistance, drafts, generated media. It speeds up the typing. It does not make the decisions. I read what ships and I own what ships, and if something is wrong, the answer is never that a model wrote it.

If you would rather these tools were not used on your project, say so before anything is signed. I will tell you straight what it changes about the price and the timeline.

What I will not do

• generate a testimonial, a review or a case study
• put a logo on this site belonging to someone who is not a client
• present a generated image as a photograph of real work
• let an estimate from a machine reach you dressed up as a quote